M&M’S is on a mission. We believe in championing the power of fun to bring people together.
We know that fun doesn’t happen in a vacuum; it is meant to be shared, and no one brings more fun together than M&M’S.
We’ve always been a fun brand, and we love bringing fans together, making people laugh and helping everyone be their true selves.
Over the last few years, the M&M’S FUNd has provided resources, mentorship, opportunities and financial support to organizations and individuals within the arts and entertainment space.
We believe in the power of fun and shared laughter and look forward to continuing to create colorful experiences for our consumers that bring people together.
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1940
M&M’S has a Rich History
Since M&M’S Plain Chocolate Candies were introduced in 1941, we’ve continuously brought people together, delighting our fans with new way to enjoy the brand, our hilarious spokescandies, and delicious products. We’re proud of our rich history as a family business. Click here to learn more about our M&M’S history!
January 2022
Introduction of our Brand Purpose
With our new refreshed spokescandies, we announced a new global brand platform, celebrating the power of fun.
2022 – 2025
Created M&M'S® FUNd Advisory Council
With expert help from organizations around the world, we established the M&M'S FUNd and the M&M'S FUNd Advisory Council to help ensure our mission stays true to its purpose in both the big and the everyday moments.
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September 2022
Introduced Purple to the Crew
Our crew got even more colorful with the launch of our first new character in over a decade, Purple! With keen self-awareness, authenticity and confidence, Purple reminds us to celebrate what makes us unique and to embrace our authentic selves.
2022 – 2025
M&M’S FUNd Impact
Through the M&M’S FUNd, our markets around the world have dedicated efforts to creating a sense of belonging for millions of people. For example, we saw the U.S. launch the Flipping the Status Quo program, the Philippines celebrated our beloved Purple in their new ‘fun for all’ campaign, Germany and the U.K. created the M&M’S Short Film Festival and Project Open Mic night was hosted in Europe.
June 2025
Introduced ‘It’s More Fun Together’
Our new brand platform, ‘It’s More Fun Together’ celebrates the power of fun and togetherness – because no one brings more fun than M&M’S. Beloved across generations, M&M’S will continue to create moments of shared laughter by making everyday moments more fun for everyone.
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